Student work
Dissertations and business plans written by IPES Business School students and graduates and published in IBSJ. Each entry links to the full abstract and the full text in PDF.
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Dissertation · Executive MBAAugust 2025 · IBSJ No. 4
Importance du marketing dans l’augmentation de la clientèle d’une entreprise : cas de la Banque de l’Union Haïtienne (BUH) – Succursale des Cayes
This dissertation examines the role of marketing in attracting and retaining customers at the Les Cayes branch of BUH (2022-2024): marketing strategies and policies, the effect of technological change on bank marketing, customer satisfaction and loyalty.
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Business plan · BachelorJanuary 2025 · IBSJ No. 3
Construction d’un hôtel-boutique touristique en Haïti axé sur la déconnexion digitale
Business plan for a 15-room upscale boutique hotel on the Côte des Arcadins focused on digital detox and wellness: market analysis, positioning, marketing strategy and five-year financial projections.
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Dissertation · Executive MBAJanuary 2025 · IBSJ No. 2
Leadership stratégique et valorisation des atouts touristiques : une analyse managériale du développement du tourisme durable sur la plage de Gelée (2015-2023)
This dissertation analyses how strategic leadership and effective governance can support the sustainable development of Gelée Beach and the socio-economic development of Les Cayes, based on surveys, interviews and a documentary review.
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Dissertation · BachelorSeptember 2024 · IBSJ No. 1
Les déterminants de l’entrepreneuriat sur la création d’entreprise : cas de la commune de Jean-Rabel (2013-2017)
This dissertation studies the factors that lead to business creation: entrepreneurs’ profiles and motivations, the role of family networks, sources of financing and support schemes.
